The Rise Of Bleisure Travel: What It Means For The Event & Hospitality Industries In 2023

Among the quickly growing trends of 2023 in the event industry, one of them is travelling for business and leisure simultaneously, or as the proper term has been christened, Bleisure travel. So, what is bleisure travel exactly, and how will it disrupt the hospitality and event industry?

How it came to be

The improvement in tech and its adaptability to connect and help us remain online no matter where we find ourselves had two significant repercussions. For starters, we found it hard to adjust and draw the line between where our work life starts and ends, causing it to spill into our private lives. However, as time goes by, we’re getting better at setting boundaries for a healthy balance.

Travelling for business reasons is not a recent trend; however, the above-described facility of taking our work with us wherever we go means we can travel for work and add vacation time. Surveys show that almost 90% of business travellers intend to add time off to their business trips.

How will it affect different industries?

The hospitality industry has already started adapting to this new type of traveller. For example, some hotels make conference rooms and work spaces available to their guests, and there’s plenty to gain from doing that. In addition, guests who can spend both their working and leisure time at the same establishment will likely book a longer stay, whether a lone traveller or a conference group.

Packages, pre-planned itineraries, tailor-made services and amenities can be made available to the bleisure traveller and their families if they’re along for the ride. The rise of remote working means that most will already be used to this kind of setting; all the bleisure traveller needs is a distinct workspace.

For the events industry, it’s an opportunity for organisers to showcase a different facet of their skill sets. While guests will undoubtedly be looking forward to engaging with the event they’re attending, the organiser could handle a package for the guests that highlights places worth visiting, restaurants to experience and how to immerse oneself in the local culture.

COVID-19 caused havoc to the hospitality and events industries; however, this means that they’re ready to embrace the kind of change that brings about a positive revolution.

And we’re ready for the revolution

Planning company events and retreats are nothing new to us; we would instead consider ourselves experts! Contact us today, and we can discuss a whole package for you; location, activities, food and drinks, and team-building events are just a few aspects we can handle for you.

Add in the fact that we can also prepare any travel-themed company merch with your logo on it, and you and your team could soon become the preeminent bleisure travellers of your industry!