3 Simple Steps To Ensure Your Staff Event This Summer Is Your Best One Yet

The weather’s picking up and the scent of summer is in the air, and for business owners and managers, that means one thing; it’s time for a staff summer event! For some organisers, planning these kinds of events might be a tad fear-inducing; what if the turnout is low? How do we reach out to our colleagues? How do we pique and keep their interest? As organisers of many a successful event, we’ve picked up a trick or two (or in this case, five) to help you achieve a strong turnout for your summer event while ensuring the staff have the best possible experience too.

Create an event centre

No need for it to be physical, we are in the digital age after all. Create an event page on social media which will act as your event centre; all info relating to the event will be found there, including a registration page towards which you can push people. Don’t forget to add any engaging images, either of the place you’ve got booked or from past successful events, and make registration simple; no one likes to fill in endless forms for something they’re supposed to enjoy.

Get creative!

Now that your event centre is set up, keep in mind and up your sleeve a couple of aces. Not revealing everything right from the off gives you the space to release timely teasers and countdowns to leave your staff guessing and gossiping between themselves about what’s in store. That will automatically keep interest going and spark FOMO – the fear of missing out. So what can you include to get this going?

First and foremost, explain why the event is being held. It’s been a tough and strange couple of years for employers and employees alike, so events of this nature are one way of restoring and maintaining company morale. Prize giveaways and gifts for attendees are a sure way of increasing and ensuring turnout, and creating an event hashtag will help when it comes to sharing your event on social media.

Showcase your event

Take plenty of pictures and videos during the event and share them with your staff, both privately, and where appropriate, publicly; employers showing affection for their team to the world could mean a lot to those who attended. These photos and videos will be used when promoting any upcoming events while also generating interest for potential clients and future employees; who wouldn’t want to work with or for someone who cares for their employees?

Last but not certainly not least, send out a follow-up survey to those who attended and those who did not; that way, you’ll know what could have been done better at the event as well as before it, while taking in the positives and reflecting them in future events.

Get in touch with the experts

Got these steps nailed down but still not sure what kind of event you want to host? Get in touch with our team today and we’ll be with you every step of the way towards planning the best possible staff event while catering to your budget.