Floral Design: How to Choose the Perfect Flowers for Your Event

Flowers are all around us, but how often do we pause to appreciate the beauty that they bring to a space? Taking place on the 28th of February each year, Floral Design Day is a celebration dedicated to just that: the art and beauty of flowers and, particularly, floral design. From birthdays to weddings, flowers play a central role in the most significant milestones of our lives. Beautiful bouquets can be used to say everything from ‘I love you’ to ‘I’m sorry’, making floral design a language of its own. In fact, flowers have been used as a way of communicating for centuries – whether through painting, poetry or design! 

Through floral design, flowers and their different meanings are used to convey an array of messages. Using a creative mix of compositions, colours and shapes, floral design has become a form of creative expression. 

What is Floral Design Day all About?

Floral Design Day is all about celebrating the fantastic creativity of floral design throughout history. The holiday was established in 1995 by the governor of Massachusetts in honour of Carl Rittner, a renowned figure in floral art education who set up the Rittner School of Floral Design in 1947. Through this school, students were first taught about the six principles of floral art; balance, contrast, dominance, proportion, scale and rhythm. These factors all play an important role in choosing the right flowers for an event.

Alluring flower arrangements can capture the attention of guests at an event, but the hard work and talent that goes into creating the perfect floral designs is often overlooked! This is why, at its core, Floral Design Day is an opportunity to recognise the exceptional talent of artists working within this industry. Nowadays, this celebration helps to raise awareness of floral design as a craft, exhibited through beautiful flower displays in historical gardens, floral arrangements and handcrafted bouquets. Through this celebration, we learn to appreciate the beauty of flowers and the different meanings that they bring to our lives.

How to Choose the Right Flowers for Your Event

Floral design has the power to shift the mood in any room and set the tone for your event. While there are standard norms of what flowers should be used for events such as weddings and funerals, most events allow lots of space for creativity to flourish. When planning an event, working with a floral design expert can help you understand what colours, styles and shapes of flowers will complement your set-up. But, where do you begin?

Setting the Tone

When it comes to choosing colours, the best place to begin is by thinking about the setting. If you’re organising a spectacular bash for your office party, then something loud and fun will be suitable. On the other hand, if you’re looking to add a touch of beauty to a corporate meeting, then something more laid-back would be preferred.

Different flowers have different associations, and it’s best to speak to an expert to ensure your flowers aren’t sending the wrong message.

Apart from flower choice, you can also get creative with different colours. Choosing the right flowers for your event will mean matching the flowers to the colour scheme. For example, if your interiors and décor are based on a neutral palette, you may want to add a pop of colour or keep things simple with your floral design. If you’ve already set a colourful theme, then you should be sure to choose flowers to match!

Seasons, Availability and Budgets

Seasonality is an important factor to consider when choosing flowers for your event. Most flowers are available at different times of the year, and, while it may not be impossible to source your favourite flowers out-of-season, it definitely isn’t the cheapest way to go. To ensure availability and cost-effectiveness, opt for flowers that are in season during your event. Alternatively, if you’re keen on a certain type of flower that isn’t readily available, be sure to order them in advance to have them delivered on time.

Personal Style

Last but not least, choosing the right flowers for your event involves an element of personal flair. By working closely with your event planner, you can choose a type of flower arrangement that complements the aesthetic of your event. This can range from individual bouquets to grand centrepieces, wall flower designs and even hanging installations. The possibilities are endless, so better get planning!

Ready to discover the perfect floral designs for your event? Get in touch with a member of our team and we’ll walk you through all your options!