Some fundamental event planning tips that you need to know and follow

Planning events might appear as an easy task at first glance, but it sure involves a lot of work and searches. It is very easy to go wrong by skipping a booking or forgetting something in the process. Here are some tips you should follow when planning an event.

1. Make sure your event has an audience – communicate with it.

What is interesting for you as a person or company does not mean it is interesting for many others. Before planning a large conference revolving around a specific topic, make sure you have an audience to target for it. Following that, maintain as much communication with your audience as possible so that they will know about your event and attend to it. Asking them for feedback could also show that you intend to make your event as attractive to you audience as possible.

2. Make sure to have a hard working team onsite during the event.

On the day(s) of the event, one of the main necessities is that of having a team which is accessible and ready to work. Make sure to coordinate jobs well prior to the event and make use of some technology like in-ear monitoring, microphones or the classic walkie-talkies. Needless to say, getting an event planner to work hand-in-hand with you will help in having all of the logistical aspects of the event covered, while you focus on the discussion, hosting of attendees or guests and any problems that might arise.

3. Make sure you have your objectives straight.

You need to know exactly why you are creating this event: for income? to launch some product, service or competition? to promote your brand? Finally, make sure you establish that the type of event you will be opting for makes sense when paired with the objective it is going to stand for.

4. Prepare a detailed project and financial plan.

Make sure you know every single thing that is needed for your event’s success starting from venue to catering and equipment. Make sure you have a set budget and fix the expenses (and if any, incomes) according to the budget by creating a financial plan. This will ultimately indicate if the event you are going for is actually feasible for you or not.

5. Market your event properly.

As soon as you know your general details including date, time venue and topic, you need to start looking for the best ways to attract your target audience. Establishing who your target audience is is key to the marketing plan’s success.

By Nicole Borg